Casino resorts spend billions to develop unique customer experiences. But in most cases gaming companies don’t protect intellectual property underlying those signature attractions. Experts say that’s not as crazy as it sounds, even as casino resorts increasingly rely on marketing those customer experiences.
Former US diplomat and broadcast news producer Muhammad Cohen is a correspondent for ICE 365, a contributor to Forbes, columnist for Asia Times and author of Hong Kong On Air, a novel set in his adopted hometown during the 1997 handover about television news, love, betrayal, high finance and cheap lingerie. See his bio, archive and more at www.muhammadcohen.com, follow him on Facebook, Twitter @MuhammadCohen and LinkedIn.